PR Tomorrow Hails Reindeer Coffee's New Marketing Initiative

"A cutting edge and brilliant move destined to change the franchisee model." - PR Tomorrow Magazine

Other excerpts from the article:

    Giving your local units a voice and then helping them market locally makes all other 'broadcast' marketing campaigns seem so 2000. We hail this innovative investment in local, front-line people and know it will be copied by other franchise companies soon.

    Addressing the concern that local people will be free to say whatever they want, including negative things that might hurt the company, Reindeer's President, Ima "Ma" Reindeer cited the built-in submission-before-publishing feature that allows a local manager the ability to review any post before it goes live.

    When front-line people are allowed to use their local website as a reference point for Twitter, Facebook and any number of other social networks, they are given a tool to share information and promotions in a new way.

    Industry-first: By allowing franchisees and employees to think up new information for the website and suggest promotions of their own, franchisers can capitalize on their creativity and direct access to customers. Reindeer says "It's been nothing short of amazing."

We are pleased to receive such praise and exposure and hope you will review the article here and then Tweet, post and share it with your friends.